If you are an Adsense publisher, you’ve certainly read a lot about the importance of testing your Adsense blocks placement, colors and size to improve the ad’s CTR.
But the truth is, after a publisher has placed Adsense ads into the web page, the ads’ formatting and placement is seldom tested and altered to get more clicks. As a result, the ad’s true earning power is never realized.
YieldBuild is a new service that provides automatic yield management for Google AdSense, Yahoo! Publisher Network (YPN) and eBay AdContext. Their software algorithmically changes ads format and place to analyze what can be done to maximize text ad revenue.
They created an optimization system that allows for ongoing testing and improvement with minimal involvement on the part of the publisher. The system automatically determines what should be the best placement and appearance of your ad. A process called behavioral formatting is used to optimize the layout of ads. Behavioral formatting automatically adjusts the ad’s placement and appearance according to the characteristics of the visitor.
The system continually switches layouts, color and networks, looking for the highest performing configuration. According to YieldBuild, it takes about 100,000 impressions to train the system. As users become unresponsive to the ads, the system is supposed to switch in a more profitable combination of layout and networks.
YieldBuild is free to try for 30 days. After that, YieldBuild’s share is 3% of impressions.