What Is Pay Per Lead (PPL)?

The two monetization models that you are most probably already familiar with are:

• Pay Per Click
• Pay Per Sale (affiliate sale)

What Is Pay Per Click (PPC)?

You display PPC ads on your web pages. A visitor clicks on an ad. You make money per click. This is usually a small amount, mostly in cents.

The visitor’s action is clicking.

What is Pay Per Sale (PPS or Affiliate Sale)?

You display an affiliate ad/link for Product ABC on your website. A visitor clicks on the ad/link and is taken to Product ABC website. If the visitor buys Product ABC, you make an affiliate commission.

The visitor’s action is buying. It’s a cash-conversion action. The visitor has to buy in order for you to make money.

What about Pay Per Lead?

It is somewhere between these two monetization models:

PPC - PPL - PPS

Here’s how it works… very simple:

You display Pay Per Lead ads on your website. Visitors click on the ads and
are taken to the merchants/advertisers’ websites.

The merchant usually offers the visitor something valuable for free, in return for taking some form of action, which does not include buying anything. Pay-per-lead programs are generally designed to promote some type of free product or service.

You make commissions for every person who performs the non-cash conversion action.

Again, people do not have to buy anything in order for you to make money!

What Types Of Action Are Visitors Required To Take?

Here are some:

• Signing up for a newsletter or opt-in list. Visitor signs up, you make money/pay-per-lead commissions.
• Taking a poll or filling out a survey. Visitor participates in a survey, you make money/pay-per-lead commissions.
• Supplying contact information like a name or email address. Visitor fills in his/her contact info, you make money/pay-per-lead commissions.
• Filling a form. Visitor fills in a form, you make money/pay-per-lead commissions.
• Joining a free program. Visitor joins a free program, you make money/pay-per-lead commissions.

Pay Per Lead Examples

Read my previous post about PPL for some Pay Per Lead Examples: #1 Alternative To AdSense And Affiliate Marketing

Pay Per Lead Power Ads System™ is the quickest and easiest solution for creating, managing and maximizing your revenues from Pay Per Lead ads!

Pay Per Lead Power Ads System™ is made up of three heavy-weight software solutions:

1. Pay Per Lead Networks/Programs Research Center
2. Pay Per Lead Ad-Units Creator
3. Pay Per Lead Keyword Ads Generator

No software to download, upload, install, update.

Manage everything from an easy browser interface. Complete, 24/7 control over your own account, via an online control panel.

Read more: Pay Per Lead Power Ads System

Here’s the email:

Hi Andrei,

This is the #1 alternative to AdSense/PPC and Affiliate marketing.

This is revolutionary and breakthrough software!

I have a quick question to ask you.

Why should you accept making cents per click on your website and blog when you could ’sell your clicks for dollars’ — $5, $10, even $50 or more per lead, by giving your visitors free niche products and services?

Big companies are already paying people like you large sums of CASH for sending them visitors to get free stuff!

What am I talking about? I’m talking about the #1 Alternative to AdSense and Affiliate Marketing!

(If you’re in a hurry, just go ahead and take a look at this web page to see what I’m talking about.)

I’m talking about Pay Per Lead!

Pay Per Lead Examples

The following are a tiny sample of Pay Per Lead programs.

Remember: There are Pay Per Lead programs for just about every imaginable niche!

$18.75 Per Lead: ____________.net will pay you $18.75 every time you send it a lead that requests a FREE sample of its health/diet product!
That’s right! You don’t have to sell anything nor do your leads have to buy anything! They request a free sample and you get paid $18.75 per lead!

$08.00 Per Lead: ____________.com will pay you $8 for every lead you send it that signs up and downloads FREE ringtones!

$50.00 Per Lead: ____________.com, a leading finance company, will pay you $50 per lead that fills out a form!

$01.75 Per Lead: ____________.com bookstore will pay you $1.75 per FREE online registration!

$25.00 Per Lead: ____________.com, a mortgage company, will pay you $25 per lead that fills out a FREE quote form!

$02.75 Per Lead: ____________.com will pay you $2.75 per lead that enters a photo contest.

$60.00 Per Lead: ____________.com will pay you $60 per lead that fills out a FREE credit card application.

$01.20 Per Lead: ____________.com will pay you $1.20 every time a visitor you send it enters his/her email to get free Health samples!

$01.10 Per Lead: ____________ will pay you $1.10 for sending “user to participate in optional surveys and product promotions to get a free iPod Nano.”

$03.00 Per Lead: ____________ will pay you $3.00 for every lead you send that “fills in this form and have your case evaluated by a lawyer. Most, but not all cases are evaluated. This is a free service.”

$12.00 Per Lead: ____________.com will pay you $12.00 for every lead you send that signs up and gets 10 prints.

$04.50 Per Lead: ____________ will pay you $4.50 for every lead that fills out a Free car quote.

And that’s just a tiny sample of Pay Per Lead programs!

Remember: These are by no means the highest paying Pay Per Lead programs for these niches!

Find out:

1. What is Pay Per Lead, and why it is so profitable!

2. In What Ways Is Pay Per Lead Better Than Pay Per Click & Pay Per Sale (Affiliate Sales)?

3. Pay Per Lead Versus Pay Per Sale (Affiliate Sales) Comparison Table

4. AdSense Is Alive/Dead - The one thing you can learn from this raging debate, and what you can do!

5. How you can add the highest paying Pay Per Lead ads targeting your niche to your website(s) and blog(s)… in minutes!

Check it out now!

Wishing you all the best.

Mike

After a quick research of the software and the Pay Per Lead opportunity itself, I decided to give it a try. I’ll keep you posted on the results.

– Andrei