1. Think Audiences Not Markets
What’s your market? Hire a consultant to help you with your Web-business problems and one of the first questions he or she will ask is, what’s your market? How about eighteen to thirty-four year old, single male college graduates with a dog named Spot; or maybe forty-five to fifty-nine year old married women, who hate their husbands and can’t get their adult children to move out of the house. Maybe, just maybe, they’re asking the wrong question.
The Web isn’t about markets, it’s about audiences. Audiences need to be entertained, enlightened, and engaged, and if your website doesn’t, you’re never going to achieve what you want.
Time to rethink how you’re delivering your marketing message. Start treating Web-visitors like an audience not a market, and you might just find what it takes to be successful on the Web.
2. Think People Not Customers
You know all those visitors you attract to your website with your brilliant search engine optimization schemes, how many actually purchase anything? Stop treating visitors as if they are already customers and start treating them like what they are - people. That’s right, people. You know the two-legged funny creatures with wants, needs, desires, and maybe even a few bucks to spend.
Customers are always looking for a deal and they’re leery of websites that only want to take their hard earned cash. Treat your Web-visitors like people who can satisfy their wants, needs, and desires with your assistance and guess what? Maybe it will make a difference: one small step for Web-credibility, one giant leap for Web-success.
3. Think Experiences Not Features
Bought any good features lately? Didn’t think so. You would think the way business pushes the whole feature-frenzy thing that features are exactly what people are looking for, but nobody buys features, they don’t even buy solutions - boy doesn’t that whole solution provider nonsense really get to you after a while.
What people really buy are experiences, hopefully positive ones. Whether it’s soft ice cream or a new accounting program, what people are paying for is the experience your product or service provides.
Does your website offer an experience? Does it explain the experience your product or service delivers? If it doesn’t, then you really haven’t got anything anybody wants.
» Continue reading 18 Web-Marketing Concepts That Make A Difference