They discuss why a good niche in PPC is not necessarily a good niche for article marketing (and vice versa).

After today’s video, you’ll never have to guess whether a niche is any good for article marketing.

The video is absolutely free and there is no registration to watch it.

AffSphere is an article directory that pays you for submitting articles.

In this 6-week blueprint report Patrick Chan shares his experience on how to start your own online niche business today:

• How to find the idea for your niche business
• The method that you can use to develop your first info-product without the risk of creating a non-profitable one
• The ‘trick’ of creating passive income on the internet — easier than you think!
• What you should be doing in between or after the 6 weeks…

Enter your first name and e-mail address for instant download on this page: Niche Marketing Riches In 6 Weeks Or Less free report

Questions like:

• how to find profitable niches in the market
• how to make money with a blog
• how to select a price for your product
• when starting, what would be the most effective way to drive traffic
• how to select a mentor to learn from
• how to keep track of business’ progress?
• and many more…

The list participating marketers includes:

• John Reese
• Stephen Pierce
• Yanik Silver
• Mike Filsaime
• Willie Crawford
• Armand Morin
• Frank Kern
• Eric Graham
• Donna Fox
• Brett McFall
• Clayton Makepeace
• Craig Perrine
• Dave Bernstein
• Frank Deardurff
• Heather Seitz
• Jeanette Cates
• Jeff Walker
• Jim Edwards
• Joel Comm
• John Carlton
• Ray Edwards
• Ryan Deiss
• Stu McLaren
• Tom Hua

To attend the call, all Sylvie asks is that you pledge to make a donation to her favorite Breast Cancer charity.

This teleseminar will be delivered in the next 30 days. Each marketer will take 5-10 minutes to answer one of these questions.

Each plan includes:

• Disk Space: up to 600 GB - more than enough for your VRE empire.
• Bandwidth: 6,000 GB - that’s a lot of traffic!
• 52 scripts that can be installed with a click of the mouse, including blogs, portals, CMS, customer support scripts, discussion boards and forums, shopping carts, FAQ systems, image galleries, mailing lists, polls and surveys, site builders and other scripts.
• All major features you can find on other hosts are supported, like unlimited MySQL databases, PHP 4&5, Perl, Ruby on Rails, Cron, Frontpage, SSI, and a lot of others.

With superior support and a features like instant backups, 99.9% Uptime plus an all new 45 day money back guarantee you will be glad you chose HostGator as a hosting provider for your Virtual Real Estate empire.

What’s your market? Hire a consultant to help you with your Web-business problems and one of the first questions he or she will ask is, what’s your market? How about eighteen to thirty-four year old, single male college graduates with a dog named Spot; or maybe forty-five to fifty-nine year old married women, who hate their husbands and can’t get their adult children to move out of the house. Maybe, just maybe, they’re asking the wrong question.

The Web isn’t about markets, it’s about audiences. Audiences need to be entertained, enlightened, and engaged, and if your website doesn’t, you’re never going to achieve what you want.

Time to rethink how you’re delivering your marketing message. Start treating Web-visitors like an audience not a market, and you might just find what it takes to be successful on the Web.

2. Think People Not Customers

You know all those visitors you attract to your website with your brilliant search engine optimization schemes, how many actually purchase anything? Stop treating visitors as if they are already customers and start treating them like what they are - people. That’s right, people. You know the two-legged funny creatures with wants, needs, desires, and maybe even a few bucks to spend.

Customers are always looking for a deal and they’re leery of websites that only want to take their hard earned cash. Treat your Web-visitors like people who can satisfy their wants, needs, and desires with your assistance and guess what? Maybe it will make a difference: one small step for Web-credibility, one giant leap for Web-success.

3. Think Experiences Not Features

Bought any good features lately? Didn’t think so. You would think the way business pushes the whole feature-frenzy thing that features are exactly what people are looking for, but nobody buys features, they don’t even buy solutions - boy doesn’t that whole solution provider nonsense really get to you after a while.

What people really buy are experiences, hopefully positive ones. Whether it’s soft ice cream or a new accounting program, what people are paying for is the experience your product or service provides.

Does your website offer an experience? Does it explain the experience your product or service delivers? If it doesn’t, then you really haven’t got anything anybody wants.

4. Think Emotion Not Logic

Think you’re a logical person, always making rational decisions based on practical criteria, and bottom line results. So tell me what was the functional thinking that went into the purchase of those leather pants you bought last year, or that sixty inch plasma television you bought just to watch the big game?

Let’s get real. You make purchasing decisions based on what you want, and then justify them with seemingly sensible rationalizations, just like everybody else. So stop trying to appeal only to the practical, logical, aspects of bean-counter sales, and start pushing the feel good aspects of emotional marketing.

If you’re trying to appeal to an audience that gets its only satisfaction out of acquiring the most features for the least cost, then your marketing to the wrong audience.

5. Think Memories Not Promotions

Most animals live in the moment, whereas human beings live in the past. Our here and now and our plans for the future are based on our experiences, our histories, and our memories.

We take pictures of our kids, holidays, and special events; we commemorate birthdays, anniversaries, promotions, and milestones of all kinds. Even the significance of our prized possessions is centered on the fact that those mere objects represent memories of the people, places, and events that shaped our lives.

Real marketing, the kind that creates long-term clients and customer relationships, is not about coupons, sale promotions, or deep discounts; it’s about delivering memories.

6. Think Marketing Not S.E.O.

Okay, here’s one you’ve heard from us before: think marketing not search engine optimization. Sure you’ve got to drive as many people to your website as possible, but if your marketing message is so confused, unfocused, and hard to comprehend because of all the keyword density and S.E.O. tricks, then what have you really accomplished other than wasting people’s time? And people really get upset when you waste their time.

7. Think Stickiness Not Hits

It’s not about how many hits you get on your website, it’s about how long people stay. If visitors remain on your site long enough to get your marketing message then you must have said something worth listening to, and if visitors get the message, your site has done its job.

If your website delivers the message, then you can expect the email inquiries and phone calls to start flowing, but it’s still up to you and your sales staff to close the sale: people close sales not websites.

8. Think Stories Not Pitches

Did you hear the one about the farmer’s daughter and the search engine optimizer … Stories, everyone loves stories. In fact before the invention of the Gutenberg press, oral story telling was the way knowledge got passed down from one generation to the next, and how news was sent from one region to another.

Now that we have this multimedia Web-environment, we can continue the tradition of real people delivering creative audio and video presentations that capture the imagination and drive home the marketing message so your audience won’t forget who you are. Nothing informs, engages, and entertains, like a good story: sounds to me like one heck of a way to sell to an audience desperate for meaningful communication.

9. Think Focus Not Confusion

There you go again, telling everyone who will listen all the wonderful things you and your company can do. Trouble is, telling them all those things just confuses them.

What is the product or service that is most important to your company, the one you are determined to sell to your audience? That’s the one you want to talk about. That’s the one you want to devote your marketing effort to promoting. That’s the one you want people to think about when they hear your name or see your logo. Focus your communication or your message will just be a forgettable, incomprehensible blur.

10. Think Campaigns Not Ads

Isolated one-time advertisements are like one-night-stands: exciting for a while but ultimately unfulfilling and devoid of meaning. Your audience is looking to get married, not a short-term fling. Your marketing has to woo your visitors with long-term campaigns that tell your story and deliver your focused message; audiences expect to be courted and counseled with meaningful communication. And that takes time and commitment.

If you’re spending money on just ads, you might as well be throwing that money down the drain. There is a better way. So if you’re looking for a long-term relationship with your audience, think campaigns not ads.

11. Think Message Not Hype

What message are you delivering to your online visitors? Are you telling them you’ve got the best product, at the best price, with the best staff, and world-class customer service? Is that what you saying? Guess what? Nobody cares, because nobody believes you.

There is only one way to show people you’re the best and that is to prove it, but here’s the catch, you can’t prove it until they become customers. Whoops. Okay, so what’s the solution? How about a real marketing message that speaks to what your audience really wants. It’s not about you it’s about them.

12. Think Personality Not Banality

Does your website just lie there like a lox; you know that cold, dead fish that often comes with a bagel? No personality, just more of the same tedious, dull, dreary, mind-numbing, tiresome, lackluster, monotonous, stuff everybody else has. Boring! This is the new Web, so if you can’t get with it, you’d better get out because you’re wasting your time and everybody else’s.

You’re so worried about downloading times that you forgot to put anything on your site worth seeing or hearing. Check your logs. If people are jumping ship faster than rats on a burning ship, it’s time to try something new; like, maybe some compelling content.

13. Think Branding Not Copyrights

Hay, I love the Beatles. I grew up with them, and I have all their records - ya records, like vinyl dude, not CDs. And guess what, I’ve also got a Mac, in fact I’ve got a bunch of them, not to mention iPods and other assorted Apple gizmos and gadgets. And you know something, I’ve never once got John, Paul, George, or Ringo confused with Steve Jobs. Amazing!

Worry just a little less about all that small print stuff and more on building a memorable brand that people will remember, and that nobody will mistake for some johnny-come-lately imposter.

14. Think Positioning Not Slogan

It’s funny how people have a position on almost everything: you name the issue and people will have a definite opinion on what they think, except when it comes to their businesses. Just because you have a cute slogan that you print under your logo, doesn’t mean you own a position in your audience’s minds.

It seems businesses can’t stand to make a definitive statement about who they are and what they do. Why is that? Afraid they’ll lose a customer I guess, but if people don’t understand exactly what you do, and why they should be doing business with you, then they’re never going to be customers anyway.

No company can be all things to all people and companies that try, never go anywhere. Tell people who you are and what you do and forget about all the other stuff, it just gets in the way.

15. Think Sensory Appeal Not Cents Appeal

Do you want people to sit-up and take notice of what you have to say? Do you want people to actually remember what you’re telling them? While if that’s the case, you better appeal to their senses, and we’re talking about sights and sounds.

Deliver all your juicy, got-to-have content in an audio and video presentation that will stick in people’s heads.

If all you’re doing is appealing to their desire to spend less, then maybe they aren’t the customers you’re looking for anyway. Nobody can afford to sell for less all the time, every time.

16. Think Identity Not Logos

Is your company the equivalent of the invisible man? You’re on the Web, but nobody cares because you’re not saying anything worth listening to, and if they do see you, you are instantly forgettable.

You’ve got to have an identity, a personality, an image, and there is no better way to create that identity than with a video of a real person delivering your marketing message in an entertaining, memorable manner.

17. Think Entertainment Not Biz-speak

Speaking of entertaining, you cannot engage, enlighten, or entertain if everything you present sounds and looks like it came from some b-school text book, or from one of those self-help courses on direct marketing guaranteed to make you a millionaire in only three weeks.

Every business has a story to tell and they can all be presented in a compelling way with a little imagination and creativity. And yes, even b-to-b businesses can rise above the mundane and deadly boring, if only they take the time and make the effort.

18. Think Communication Not Copy

Last but not least, let’s all remember, that websites are about communication. If you’ve got nothing to say, nothing to offer, or are afraid to say what you can do for your audience, then how do you expect to be successful.

Filling your Web pages with keyword density prose and instantly forgettable sale’s copy is not going to win the day.

Whether you are presenting your case in text, audio, or video, it better be interesting and enlightening - even text can be entertaining if written with style and attitude.

When websites fail, they fail because they do not communicate a realistic, believable, convincing marketing message.

- - -
About the Author: Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Tel. (905) 764-1246.

Here’s just a few of the things you’ll discover in these video tutorials:

• Where to dig up an almost limitless supply of re-useable content to create new products.
• How to use Google to find an instant list of customers.
• The lazy marketer’s way to find out exactly how much people are prepared to pay for your niche products.
• Why Amazon should be a first place to visit if your trying to establish what sites to build for Adsense or affiliate marketing.
• How to really use eBay to identify hot, in-demand products.
• Plus how to turn your eBay research into killer info-products and Adsense revenue.
• A little known spot on eBay where you can find an army of instant BUYERS…
• Discover how to find lava hot niches with Myspace (in seconds) And how to use an often overlooked feature to unearth targeted niche goldmines.
• How to use PayPal as a million dollar marketing research tool.

This is a real CD-ROM delivered direct to your door, not a downloadable video. The price is only $17 plus shipping.

Link: Mining Hot Niches

If you’ve ever had to write something for yourself, whether it’s a resume or a more in-depth piece for your company website, you’ll know how difficult it can be. You can spend hours staring at a blank screen, wondering exactly where to start. Thankfully, there are professionals around who can do this for you, and nowhere is this more apt than at the relatively young site, Need-An-Article.com.

Have you ever tried to find a freelance writer to complete your work for you? Then you know exactly how difficult it can be to find a good one. Not only does the writer have to know your exact needs, he or she has to be able to write the kind of article that you yourself would be happy to talk about – therefore, finding a good writer is paramount to any success an article is going to bring you.

This is where Need-An-Article.com is different from the majority of the other sites out there. Due to the way that Need-An-Article.com is set up, you can be sure that you’re only getting the very best, not one time but every time. This is due to the unique way that both clients and writers can communicate with each other, and the rigorous quality control that the owner Scott Foster instills on both sides.

The NAA Difference

Unlike the majority of other freelance writing sites, Need-An-Article.com puts equal emphasis on both client and writer. The benefit of this is that only the best writers are attracted to the site, while clients can relax, safe in the knowledge that their requested work is going to be written by someone who knows or can research the chosen subject well. So how does it all work, and how will it benefit you?

The NAA Writers

One of the key differences in the approach of Need-An-Article.com is the way that the writers on the site are chosen. Unlike other freelance sites, where pretty much anyone who knows how to use a computer can enroll – and if you’ve used any of these sites, you’ll know what that can mean regarding quality – NAA has a strict pre-membership writing test to take.

And since the writers are drawn from all walks of life, with various levels of experience in a whole host of topics, Need-An-Article.com can probably boast one of the most comprehensive knowledge bases around. Couple that with the ability to provide informative articles that are still entertaining, and you can see why this site is fast becoming one of the best on the market for article requests.

The Benefits to the Client

However, it’s not just with its writers that NAA excels (although this is a key strength). It’s also in the way that it’s been set up with the client in mind as well, to make sure that although it’s an automated service, it never feels like you’re left out of the loop.

For instance, the user interface that greets clients when they log in to their private members area is extremely streamlined and easy-to-use. The simple user page allows you to see the status of your article request through the whole submission process – when a writer has picked it up, when it’s been submitted to the proofreader, and when it’s ready to collect and use wherever you need it.

It also allows you to request one-time changes to an article, if you feel that the writer has missed an important piece of information, for instance. This kind of interactivity is pretty much unheard of with this kind of site, and helps Need-An-Article.com stand out from its competitors.

Need-An-Article.com – The Way Forward

Perhaps the best recommendation for Need-An-Article.com is the simple fact that it’s an ever-changing process. New features are being added all the time, such as the ability to request ebooks and sales copy.

By having a professional writer come up with unique content on these kind of articles, as opposed to relying on often-stale sounding private label ebooks and articles, you’ll have a much better chance of standing out from the crowd. And that’s got to be worth anybody’s time and money.

Visit Need-An-Article.com for more information.

Niche selection can be very tricky. A lot of people will pick a niche, promote it for a while, make no sales and just give up. They will claim that niche marketing just doesn’t work and that anyone that says it’s profitable is lying. Well, the truth of the matter is, a lot of people, even top Internet marketers will pick a bad niche from time to time. But the key is not to give up. If you pick a niche that isn’t profitable throw it out and move on to the next one.

You may have to research a lot of niches before you find the one that is right for you. Not everyone is meant to promote every niche. But when you find that perfect niche you will know it. It could be a niche that you have a particular interest in and want to learn more about or it could be niche that deals with a problem that you have already had and managed to solve. It is important that you don’t stop with just one niche. Pick a handful of niches that interest you. Promote more than one. When one or two of these niches start pulling in the profits, then start promoting them like crazy. Squeeze every bit of cash that you can out of them.

The best way to test a niche is to become an affiliate first. Chances are, if there are several products in the niche you choose, then there is a market for it. Don’t be afraid of a little competition.

Becoming an affiliate is the best way to learn the ins and outs of the niche marketing game before you dive in to product creation on your own. This can save you a ton of time and money. When the time comes to develop your own product and start marketing it, you won’t go in blind.

All of this may seem very complicated to someone just starting out in Internet marketing. The potential for information overload is great. You need to have a simple step by step blueprint that will tell you what to do.

And here’s the good news…

You can find everything that you need to know about niche selection and how to master that niche for maximum profits in an informative eBook called “Cracking the Niche Code”. Everything in the ebook is laid out in a simple fashion. It will take you from niche selection to totally annihilating your competition.

So if you are tired of trying and failing, get your hands on a copy of this ebook today:

Author: Lisa Ginger

It comes from Katerina, who writes:

I have read all the ebooks and have the programs to find niches and still I come up empty handed because when you follow the directions you discover that most of the niches I like have a high demand but also high supply.

I have not found yet a niche that has a good demand but a low supply.

Are niches all dried up now?

Well, Katerina, if I said the Internet isn’t becoming more competitive, I would be lying. If I told you that finding a niche market on the Internet is as easy today as it was five years ago, I would be lying.

The Internet is a competitive hunting ground, and it’s only going to get more competitive — but does that mean all the good opportunities are gone?

NO!!!

You are talking about a business medium that allows you to reach every wired corner of the world from your computer at home. According the Internet World Stats, as of June 10, 2007 there were 1.133 BILLION people online — and it’s still growing at a phenomenal rate.

With those kinds of numbers, I’d be willing to guess there are still a few great opportunities waiting to be discovered!

However, the fact is: If your hobby or interest happens to be something like “golf” or “health products,” the chances of finding a niche are slim to none. These are saturated markets, and it’s time to expand beyond them.

If you are serious about making money online and you have explored your interests and have found them to be too competitive, then it’s time to broaden the scope of your search.

What would you enjoy learning more about? Don’t let your lack of knowledge stop you from exploring a topic you’re interested in. I know if I set aside an hour a day for the next month and immersed myself in an unfamiliar niche, I would have enough knowledge to start an online business based on that topic.

The point I am trying to make here, is don’t limit yourself to what you know today. Broaden the scope of your search and explore new niches where you aren’t already an expert — and all of sudden different potential businesses will start to appear.

My final comment is this: Don’t always write a business opportunity off simply because there’s some competition in the market. Rather, you should determine the viability of an opportunity by analyzing the quality of the competition.

If you look at the competition and believe you could do a better job meeting the needs of the market — if you can come up with a unique selling proposition that offers more value and truly differentiates you from all the other sellers out there — then you can be massively successful in an already competitive market.

Remember: Perseverance is key! Like Albert Einstein said:

It’s not that I’m so smart, it’s just that I stay with problems longer.

To your success…

Derek Gehl

ABOUT THE AUTHOR: Derek Gehl specializes in teaching real people how to start profitable Internet businesses that make $100,000 to $2.5 Million (or more) per year. To get instant access to all his most profitable marketing campaigns, strategies, tools, and resources that he’s used to grow $25 into over $60 Million in online sales, visit Internet Marketing Center

Here’s a simple business model based on this:

1. Research diy key phrases and choose a theme for your future product, for example:
   • diy scrapbooking
   • diy home improvement
   • diy plumbing
   • diy computer repair
   • diy auto repair
   • and so on…
2. Create an info product showing or telling them how they can “do it yourself”:
   • create a video product, or…
   • create an e-book.
   • Remember, you can always hire a freelancer to do this for you. (Click on this link, than go to Web Content > eBook Writing or Other Services > Audio, Video & Multimedia)
3. Create a simple website and drive traffic to it.

That’s it. Just wanted to share this niche marketing idea with you.

Have a nice day!

Andrei