Questions like:

• how to find profitable niches in the market
• how to make money with a blog
• how to select a price for your product
• when starting, what would be the most effective way to drive traffic
• how to select a mentor to learn from
• how to keep track of business’ progress?
• and many more…

The list participating marketers includes:

• John Reese
• Stephen Pierce
• Yanik Silver
• Mike Filsaime
• Willie Crawford
• Armand Morin
• Frank Kern
• Eric Graham
• Donna Fox
• Brett McFall
• Clayton Makepeace
• Craig Perrine
• Dave Bernstein
• Frank Deardurff
• Heather Seitz
• Jeanette Cates
• Jeff Walker
• Jim Edwards
• Joel Comm
• John Carlton
• Ray Edwards
• Ryan Deiss
• Stu McLaren
• Tom Hua

To attend the call, all Sylvie asks is that you pledge to make a donation to her favorite Breast Cancer charity.

This teleseminar will be delivered in the next 30 days. Each marketer will take 5-10 minutes to answer one of these questions.

The first “piece” of the Income.com puzzle is BlogRush, “a free service that will help any blogger generate more traffic and readers for their blog.”

According to John Reese:

Using RSS technology and some of our own, we’ve built an amazing platform to help bloggers receive “mass distribution” for their content across the Internet. And our system doesn’t spam or abuse the Internet in anyway. And it doesn’t try and ‘game’ Google either.

This ‘process’ provides incredible LEVERAGE. You can have a blog that gets just 1 visitor a week, but if that next visitor happens to be someone with a blog that gets 25,000 visits a day, and they click your widget and sign up, you’ll start having your blog posts promoted over 25,000 TIMES A DAY. And that doesn’t even count all the potential “viral growth” that can then occur from that blog referring other blogs. It’s very, very powerful.

Read more: BlogRush

What’s your market? Hire a consultant to help you with your Web-business problems and one of the first questions he or she will ask is, what’s your market? How about eighteen to thirty-four year old, single male college graduates with a dog named Spot; or maybe forty-five to fifty-nine year old married women, who hate their husbands and can’t get their adult children to move out of the house. Maybe, just maybe, they’re asking the wrong question.

The Web isn’t about markets, it’s about audiences. Audiences need to be entertained, enlightened, and engaged, and if your website doesn’t, you’re never going to achieve what you want.

Time to rethink how you’re delivering your marketing message. Start treating Web-visitors like an audience not a market, and you might just find what it takes to be successful on the Web.

2. Think People Not Customers

You know all those visitors you attract to your website with your brilliant search engine optimization schemes, how many actually purchase anything? Stop treating visitors as if they are already customers and start treating them like what they are – people. That’s right, people. You know the two-legged funny creatures with wants, needs, desires, and maybe even a few bucks to spend.

Customers are always looking for a deal and they’re leery of websites that only want to take their hard earned cash. Treat your Web-visitors like people who can satisfy their wants, needs, and desires with your assistance and guess what? Maybe it will make a difference: one small step for Web-credibility, one giant leap for Web-success.

3. Think Experiences Not Features

Bought any good features lately? Didn’t think so. You would think the way business pushes the whole feature-frenzy thing that features are exactly what people are looking for, but nobody buys features, they don’t even buy solutions – boy doesn’t that whole solution provider nonsense really get to you after a while.

What people really buy are experiences, hopefully positive ones. Whether it’s soft ice cream or a new accounting program, what people are paying for is the experience your product or service provides.

Does your website offer an experience? Does it explain the experience your product or service delivers? If it doesn’t, then you really haven’t got anything anybody wants.

4. Think Emotion Not Logic

Think you’re a logical person, always making rational decisions based on practical criteria, and bottom line results. So tell me what was the functional thinking that went into the purchase of those leather pants you bought last year, or that sixty inch plasma television you bought just to watch the big game?

Let’s get real. You make purchasing decisions based on what you want, and then justify them with seemingly sensible rationalizations, just like everybody else. So stop trying to appeal only to the practical, logical, aspects of bean-counter sales, and start pushing the feel good aspects of emotional marketing.

If you’re trying to appeal to an audience that gets its only satisfaction out of acquiring the most features for the least cost, then your marketing to the wrong audience.

5. Think Memories Not Promotions

Most animals live in the moment, whereas human beings live in the past. Our here and now and our plans for the future are based on our experiences, our histories, and our memories.

We take pictures of our kids, holidays, and special events; we commemorate birthdays, anniversaries, promotions, and milestones of all kinds. Even the significance of our prized possessions is centered on the fact that those mere objects represent memories of the people, places, and events that shaped our lives.

Real marketing, the kind that creates long-term clients and customer relationships, is not about coupons, sale promotions, or deep discounts; it’s about delivering memories.

6. Think Marketing Not S.E.O.

Okay, here’s one you’ve heard from us before: think marketing not search engine optimization. Sure you’ve got to drive as many people to your website as possible, but if your marketing message is so confused, unfocused, and hard to comprehend because of all the keyword density and S.E.O. tricks, then what have you really accomplished other than wasting people’s time? And people really get upset when you waste their time.

7. Think Stickiness Not Hits

It’s not about how many hits you get on your website, it’s about how long people stay. If visitors remain on your site long enough to get your marketing message then you must have said something worth listening to, and if visitors get the message, your site has done its job.

If your website delivers the message, then you can expect the email inquiries and phone calls to start flowing, but it’s still up to you and your sales staff to close the sale: people close sales not websites.

8. Think Stories Not Pitches

Did you hear the one about the farmer’s daughter and the search engine optimizer … Stories, everyone loves stories. In fact before the invention of the Gutenberg press, oral story telling was the way knowledge got passed down from one generation to the next, and how news was sent from one region to another.

Now that we have this multimedia Web-environment, we can continue the tradition of real people delivering creative audio and video presentations that capture the imagination and drive home the marketing message so your audience won’t forget who you are. Nothing informs, engages, and entertains, like a good story: sounds to me like one heck of a way to sell to an audience desperate for meaningful communication.

9. Think Focus Not Confusion

There you go again, telling everyone who will listen all the wonderful things you and your company can do. Trouble is, telling them all those things just confuses them.

What is the product or service that is most important to your company, the one you are determined to sell to your audience? That’s the one you want to talk about. That’s the one you want to devote your marketing effort to promoting. That’s the one you want people to think about when they hear your name or see your logo. Focus your communication or your message will just be a forgettable, incomprehensible blur.

10. Think Campaigns Not Ads

Isolated one-time advertisements are like one-night-stands: exciting for a while but ultimately unfulfilling and devoid of meaning. Your audience is looking to get married, not a short-term fling. Your marketing has to woo your visitors with long-term campaigns that tell your story and deliver your focused message; audiences expect to be courted and counseled with meaningful communication. And that takes time and commitment.

If you’re spending money on just ads, you might as well be throwing that money down the drain. There is a better way. So if you’re looking for a long-term relationship with your audience, think campaigns not ads.

11. Think Message Not Hype

What message are you delivering to your online visitors? Are you telling them you’ve got the best product, at the best price, with the best staff, and world-class customer service? Is that what you saying? Guess what? Nobody cares, because nobody believes you.

There is only one way to show people you’re the best and that is to prove it, but here’s the catch, you can’t prove it until they become customers. Whoops. Okay, so what’s the solution? How about a real marketing message that speaks to what your audience really wants. It’s not about you it’s about them.

12. Think Personality Not Banality

Does your website just lie there like a lox; you know that cold, dead fish that often comes with a bagel? No personality, just more of the same tedious, dull, dreary, mind-numbing, tiresome, lackluster, monotonous, stuff everybody else has. Boring! This is the new Web, so if you can’t get with it, you’d better get out because you’re wasting your time and everybody else’s.

You’re so worried about downloading times that you forgot to put anything on your site worth seeing or hearing. Check your logs. If people are jumping ship faster than rats on a burning ship, it’s time to try something new; like, maybe some compelling content.

13. Think Branding Not Copyrights

Hay, I love the Beatles. I grew up with them, and I have all their records – ya records, like vinyl dude, not CDs. And guess what, I’ve also got a Mac, in fact I’ve got a bunch of them, not to mention iPods and other assorted Apple gizmos and gadgets. And you know something, I’ve never once got John, Paul, George, or Ringo confused with Steve Jobs. Amazing!

Worry just a little less about all that small print stuff and more on building a memorable brand that people will remember, and that nobody will mistake for some johnny-come-lately imposter.

14. Think Positioning Not Slogan

It’s funny how people have a position on almost everything: you name the issue and people will have a definite opinion on what they think, except when it comes to their businesses. Just because you have a cute slogan that you print under your logo, doesn’t mean you own a position in your audience’s minds.

It seems businesses can’t stand to make a definitive statement about who they are and what they do. Why is that? Afraid they’ll lose a customer I guess, but if people don’t understand exactly what you do, and why they should be doing business with you, then they’re never going to be customers anyway.

No company can be all things to all people and companies that try, never go anywhere. Tell people who you are and what you do and forget about all the other stuff, it just gets in the way.

15. Think Sensory Appeal Not Cents Appeal

Do you want people to sit-up and take notice of what you have to say? Do you want people to actually remember what you’re telling them? While if that’s the case, you better appeal to their senses, and we’re talking about sights and sounds.

Deliver all your juicy, got-to-have content in an audio and video presentation that will stick in people’s heads.

If all you’re doing is appealing to their desire to spend less, then maybe they aren’t the customers you’re looking for anyway. Nobody can afford to sell for less all the time, every time.

16. Think Identity Not Logos

Is your company the equivalent of the invisible man? You’re on the Web, but nobody cares because you’re not saying anything worth listening to, and if they do see you, you are instantly forgettable.

You’ve got to have an identity, a personality, an image, and there is no better way to create that identity than with a video of a real person delivering your marketing message in an entertaining, memorable manner.

17. Think Entertainment Not Biz-speak

Speaking of entertaining, you cannot engage, enlighten, or entertain if everything you present sounds and looks like it came from some b-school text book, or from one of those self-help courses on direct marketing guaranteed to make you a millionaire in only three weeks.

Every business has a story to tell and they can all be presented in a compelling way with a little imagination and creativity. And yes, even b-to-b businesses can rise above the mundane and deadly boring, if only they take the time and make the effort.

18. Think Communication Not Copy

Last but not least, let’s all remember, that websites are about communication. If you’ve got nothing to say, nothing to offer, or are afraid to say what you can do for your audience, then how do you expect to be successful.

Filling your Web pages with keyword density prose and instantly forgettable sale’s copy is not going to win the day.

Whether you are presenting your case in text, audio, or video, it better be interesting and enlightening – even text can be entertaining if written with style and attitude.

When websites fail, they fail because they do not communicate a realistic, believable, convincing marketing message.

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About the Author: Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Tel. (905) 764-1246.

John Reese published a special report called The Rebirth Of Internet Marketing.

It’s a 53-page free PDF report packed with extremely valuable information about the present and future of Internet Marketing.

There’s a massive revolution about to occur all across the world and those that truly understand it can get rich. In fact, this revolution has already begun, but in the next several years it’s going to change everything online.

Here are some topics covered in the report:

• Traffic
• Web 2.0
• Website profitability
• “The Long Tail”
• Competition online
• Google Adsense and AdWords
• Website content
• Squeeze pages
• Sales letters
• Video
• SEO
• King Kong (that’s right, King Kong, no kidding here…)

This report will definitely change your approach to marketing your business online. A must-read. Worth more than the average $97 e-book.

Download now from John Reese’s new blog: The Rebirth Of Internet Marketing

Just a couple of days after that, John’s decided to pour gas on the fire!

…and created a follow-up video, A Focused FLOOD Of Income.

John clarifies in details what he was saying in the previous video about building wealth and multiple streams of income, etc. He also answers many questions, like why is he a hypocrite that doesn’t follow his own advice!

In this new video he tells about the three important phases for making money online.

Which phase are you in? Go to his blog, watch the video and find out.

Not familiar with John Reese? Watch his famous $526,744 Video. John spent less than 120 hours setting up what he calls a “little side business”. In just over a year, it generated 17.1 million page impressions and $526,744 in AdSense revenue, with NO advertising.

His main topic for this month’s issue is Content Creation, and here’s a quick list of topics he covers:

• How to quickly and easily create your own infoproducts without doing any work yourself.
• How to get all the content you want created for your VRE empire without writing a single word.
• ‘Secret’ resources you can use to create killer products.
• The best web sites to use for finding content creation specialists.
• Little-known sources to find people who will happily create infoproducts or other content for you for pennies on the dollar.

John Reese has announced that the November 2006 RR will be The *BIG* Web 2.0 Issue! Here’s what’s coming in:

• What is Web 2.0 And Why Should You Care?
• Discover the Web 2.0 Sites That Can Bring You A Flood Of Free Traffic!
• How To Get Tons Of Opt-in Subscribers From Web 2.0 Sites!
• How To Create Your Own Web 2.0 Sites To Increase Your AdSense Earnings!
• A Complete List Of Web 2.0 Sites To Keep An Eye On!
• How To Tap Into Web 2.0 To Sell More Of Your Products And Services From Other People’s Referrals & Reviews!
• And Much, Much More!

If you’re not a subscriber, and you want to benefit from all the latest craze around Web 2.0 web sites like digg, del.icio.us, YouTube and others, it’s time to subscribe to The Reese Report. You have to invest in this information to be able to upgrade your income to version 2.0.

John starts this issue with the first two of Reese Rules, his set of rules for every serious Internet marketer to live by in order to establish and sustain a highly profitable business.

Reese Rule #1 –

…ahhh, I can’t publish this because of the non-disclosure agreement, sorry. This rule is crucial for your Internet business. Not following it can cost you many thousand of dollars in the next few years. But you can subscribe to The Reese Report right now and download the digital edition in five minutes.

Also in that issue…

• How to use eBay in your Internet marketing, even if you don’t sell on eBay
• eBay tools
• Other great tools and resources
• Marketing Makeovers, where John reviews websites submitted by The Reese Report subscribers, offering suggestions for improving. In this issue’s Makeover #1 John actually presents a website as an example of how a VRE site is supposed to look. This example alone can totally change the way you build your niche websites, that will result in earnings much higher than the subscription cost.
• Profitable niche markets
• Infoproduct opportunities

John Reese has announced what’s coming in the next issue:

• How to quickly & easily create your own infoproducts without doing any work yourself!
• How to get all the content you want created for your VRE empire without writing a single word!
• ‘Secret’ resources you can use to create killer products!
• The best web sites to use for finding content creation specialists!
• Little-known sources to find people who will happily create infoproducts or other content for you for pennies on the dollar!
• And much, much more!

John is offering a free copy, so that you’d test the waters before subscribing. He is very smart and you will learn a lot from reading his stuff.

The term Virtual Real Estate Empire was coined by John Reese. Have you seen his famous $526,744 Video?

John spent less than 120 hours setting up what he calls a “little side business”. In just over a year, it generated 17.1 million page impressions and $526,744 in AdSense revenue, with NO advertising.

See John Reese’s $526,744 Video

Very compelling!

Let me show you how to organize your virtual real estate empire with a beta tool from Microsoft Research Group. You’ll know how to structure your network of niche websites, and how you can easily find out your niche neighbourhood or related themes.

The secret tool we will be using is called MSRA SRC. MSRA stands for Microsoft Research, Asia. It’s the research group that developed the tool. And SRC stands for Search Result Clustering. It’s a technology to on-the-fly cluster search results into different groups, and provide meaningful and readable names for these groups. To access the tool from the VRE Toolbar, enter your keywords in the toolbar’s search box and click Ideas > MSRA Clustering.

Let’s pick some niche to explore it’s related themes. The Random Niche Generator suggested ‘Picnic Tables’ niche for this article. Type picnic tables in the toolbar’s search box and select Ideas > MSRA Clustering.

If you don’t have the VRE Toolbar, you can access this tool here: MSRA Search Results Cluctering. Note, that it works better in IE. For example, expanding/collapsing of groups doesn’t work in Firefox browser.

Take a look at the results in the left side frame called Result Map:

Let’s group the results slightly differently. We want to separate them into two groups. We’ll put those that contain ‘picnic tables’ in the first group. This is what our main website will be about.

picnic tables
wood picnic tables
cedar picnic tables
recycled plastic picnic tables
folding picnic tables
concrete picnic tables
round picnic tables
octagon picnic tables

The remaining key phrases give us some ideas about what related websites we can build around our main site:

outdoor furniture
park benches
picnic benches
patio furniture
plastic lumber
picnic baskets
adirondack chairs
chaise lounge

Each of these phrases is a related topic to build another website. When you’ve built your main website, you just type a related phrase in the toolbar’s search box and click Ideas > MSRA Clustering again to get start it over for your next site. For example, one of the related topics for ‘picnic tables’ is ‘picnic baskets’:

And that’s not all! There is the right frame of the search results. When you click on the term in the left frame, the right frame shows websites related to the term. You can visit them for more information about your niche, to exchange links, submit articles and setup joint ventures with them.

It’s easy to organize your virtual real estate empire with the VRE Toolbar and Microsoft Search Result Clustering.

Now it’s your turn. Type your niche theme in the search box and click Ideas > MSRA Clustering. Take Action!

P.S. The term VRE Empire was coined by John Reese. You can read more about VRE Planning and Stategy in the May 2006 issue of The Reese Report.

I’ve spent the past couple of weeks writing a mammoth sized lesson on the exact steps you should be taking to create a VRE empire, as John Reese calls it.

VRE = Virtual Real Estate, which means high content websites revolving around a specific topic.

Read through this lesson. It’s quite good:

7 Steps To Building a VRE Empire

– Andrei